Traveling to the metaverse: luggage brand RIMOWA launches its first NFTs on Rarible
Auction starts on 4/18
The future of travel is here: premium luggage label RIMOWA is auctioning its first NFT collection on Rarible in a partnership with NUOVA, a multidisciplinary design practice.
Titled “Blueprints from the Metaverse,” the pioneering collaboration explores the idea of future movement through the imaginative retelling of airline memorabilia in new contexts.
As part of RIMOWA's commitment to the world of art and design, the German maison granted NUOVA the freedom to create anything they wanted using a selection of iconic RIMOWA design elements.
The collection features four boundary-breaking digital artworks and physical items: a glass food cart, a floor lamp, an ultra-thin sound system, and a telescopic table.
Machined out of solid aerospace grade aluminium, the RIMOWA x NUOVA NA–09-20 Telescopic Table has telescopic handles and legs that reference the stylish in-flight airplane bars and lounges of the 1960s.
Designed to be the public announcement system in this imaginary travel terminal, the ultra-thin RIMOWA x NUOVA NA–11-20 Transparent Speaker System uses sound-generating glass from Japan to produce a clear, steady sound.
Made in Italy, the RIMOWA x NUOVA NA–01-20 Glass Service Cart is a mobile dinner service cart with compartments to store 18 serving trays.
Intended to mimic the soft glow of airplane cabin lighting, the RIMOWA x NUOVA NA–10-20 Floor Lamp diffuses LED light through its frosted lens. Made from RIMOWA’s grooved aluminium, the lamp’s glow deliberately draws attention to the beauty of this iconic material.
“With this collaboration, we were given carte blanche to create works that showcased Rimowa’s legacy of craftsmanship but in a radically new context,” says Rodrigo Caula, the Co-Founder of Nuova. “As we explored different narratives of where the future of travel could take us, it felt fitting that this collection uses breakthrough blockchain technology that is transforming the way we interact with art and design, and how it is accessed and valued.”
The proceeds from the sale will go to the artwork creators and a non-profit organization focused on humanitarian rights.
RIMOWA has ensured carbon neutrality for each NFT by offsetting their carbon footprint with a contribution to the Bull Run Forest Carbon Project, a project that protects 4,650 hectares of tropical landscape in Belize.